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Hartley Brewer Negiotation Consulting

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July 13, 2015

Negotiation Skills: Advice

Greek Prime Minister Tsipras made two fundamental errors in his negotiations with the Troika.

First, having been elected on an inconsistent platform of “Stay in the euro but reject austerity” he continued to stand on both legs of that proposition when he sprang his surprise referendum. To negotiate from a position of strength he needed to have the alternative of leaving the Euro, so the referendum, if it was held at all, should have been about abandoning the “stay in the euro” part of his position.  The question should have been along the lines of “Do you agree that if the troika insists on further austerity we should leave the euro?”

Secret Printing

Second, to make a possible withdrawal from the euro credible, the Greek government should have secretly printed a warehouse-full of “New Drachma” several weeks ago, then shown it to the Troika.  Without an immediately available new currency the Greeks were always at the mercy of the ECB.  When you join a currency union your own central bank ceases to be the  ‘lender of last resort’ in your economy.  That role belongs to the ECB.

Give & Take copyright

With depositors seeking to withdraw their money from Greek banks, the Greek government found itself at the mercy of the ECB’s Emergency Liquidity Assistance (ELA) – which at the end of the day is the ability of the central bank to move truck-loads of Euros to Greek banks running out of cash.   With its determination to stay in the euro at any cost, the Greek government was bound to be brought to its knees when the ECB stopped shipping the cash.  The Greek economy would have become a barter economy in a matter of days and this would have led to a rapidly deepening recession.

Armed with its warehouse full of New Drachma and a willingness to leave the euro-zone if the conditions for remaining were unacceptably tough, the Greek government would have been in a much stronger position to negotiate better terms (less austerity and debt relief).  Or, failing that, to exit the euro without a huge immediate crisis by issuing New Drachma to banks over a weekend, converting all euro accounts to New Drachma, and suspending – or even cancelling – all Greek sovereign debt. The threat of such an outcome would have concentrated minds in Germany and elsewhere.

Takeaway Negotiation Skill

The lesson is a basic one for negotiators.  Power in a negotiation depends on having a good Best Realistic Alternative (BRA).  If you don’t have one, you need to construct one.  If you do have one – in Greece’s case the BRA was to leave the euro – you need to ‘stiffen’ it to make it plausible to the other side.  Stating a willingness to leave the euro rather than accept further austerity, and printing New Drachma, would have radically altered the balance of power in the negotiations.

Mike Hartley-Brewer

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Why All The Monkeys?

The Monkey is one of the vivid images we use in our training to make a key concept memorable. This image in particular has become a totem for our firm: a toy monkey attends every course, and the BBC made a documentary about us titled The Monkey Man.

A “monkey on your back” is a problem you have – in negotiation terms, that makes you want a deal even on bad terms. E.g. you’re under time pressure / you don’t have any other offers / you think the quality of the other offers is poor.

Monkeys lead most negotiators to underestimate their own relative power and so negotiate too ‘chicken’. And there is a structural reason for this error. – When you look at your own situation you are only too aware of your own monkeys. But the other party may not be aware of these factors.• At the same time, the other guy has problems too – and he isn’t going to tell you about the monkeys on his back as this would only weaken his position. • So you have a distorted view of the power balance. It’s distorted because you have taken account of all your monkeys, but have not allowed for the monkeys he almost certainly has on his back – because you don’t know about those. And the distortion is always in the same direction: it always leads you to underestimate your own power.

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